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Setsubun Food – Bean Throwing Day

By Colin and Mitch in Asia, Countries, Japan, Street Food, Super Snacks, VTSub on 3rd February 2023.

Feb 3rd is Setsubun in Japan. Which means that it’s mame maki, or bean throwing, day. Setsubun is one day before Risshun – the first day of spring in the lunar calendar. It’s not considered to be the official new year, which is celebrated on the 1^st January, but rather a new start. There are various ceremonial activities associated with the festival, including setsubun food.

Traditionally people throw roasted soy beans (fuku mame) at home, with the shout of ‘oni wa so to’ (get out demons!) and ‘fuku wa uchi’ (come in happiness!) Sometimes the beans are just thrown out of the front door but they may also be thrown at a family member wearing an oni – demon – mask. If people eat the number of fuku mame that’s equal to their age it’s believed that they will be healthy and happy for the year ahead.

Bean throwing ceremonies also take place at shrines across Japan. The Senso-ji temple in Asakusa will have thousands of visitors arrive to take part. Celebrities and sometimes sumo wrestlers are known to turn up to some of the events.

Setsubun Food Tradition

Over the years a foodie setsubun tradition has developed. This is thought to have originated in the Kansai region, in Osaka (always a great place for foodies!) and has become more popular throughout Japan over the years.

It involves eating ehomaki (good luck direction rolls) which are sushimaki rolls that haven’t been cut up. The idea is to eat the roll while facing in the lucky direction. You will need a compass because the direction is quite specific. Last year was the year of the rabbit and therefore the direction was south-south-east. 2024’s direction is east-northeast for maximum luck.

We often make maki rolls using a bamboo rolling mat. They are the easiest sushi to make, even for clumsy cooks such as we. When you’ve had a go at making nigiri or gunkan sushi you realise why it takes 10 years to train as a sushi chef!

There are lots of options for ehomaki filling. One of our favourites is maguro tuna with spicy kimchi and mayo.